Tracking JavaScript Events with Google Analytics

September 28, 2006

Did you know that you can track JavaScript events with Google Analytics? I just found this out... It's pretty cool, because allows you to track things like outbound link clicks, AJAX calls, static files, and more.

It's quite simple to do, just call the urchinTracker function (make sure that your urchin code defined before and above calling this function), and pass in a url. It will then track log the url as if it were a regular page visit. So for example lets say you wanted to log downloads of a zip file...

<a href="" onclick="urchinTracker('/downloads/stuff');"> download </a>

You can use the same method to log a outbound link click...

<a href="" onclick="urchinTracker('/outgoing/adobe_com');"> adobe </a>

You should see /downloads/stuff and /outgoing/adobe_com in your reports within 24-48 hours.

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Hey Pete, great tip! Just a quick note to let you know that your iframe code to display your code snippets is collapsed in IE (which is the engine my blog reader uses). You can't see the code at all unless you open the link in Firefox.
Thank you for that suggestion. We operate a Google Analytics Consulting firm and I'll be sure to add this to our list of options with a link back to this thread. Our site is if you have any questions.
Why do people always add "javascript:"? It's on a js onclick handler. Not needed.
I'm wondering if I can use this to track WITHIN a site - while I can use google navigation certainly, I'm thinking that this would be a more succinct manner to track say, a landing page to the product page.
I cannot get this to work on an iframe form on a .net site. Any idea why? This is the page with the form.
This is great, but doesn't work with the new pageTracker code. You can see how to implement the same thing here: But I have a question, Pete. I've implemented the tracking code, but can't find the "Events Categories" in the reporting. Do you know where the events that are tracked will appear?
You can also use the events API to visualize your website's response time how real users see it, not the crawlers. You can achieve this by populating the fourth parameter (value) by the response time and then charting it using Analytics. For more details see my blog post:
To use GoAn without using Java Script or programming, lets you create a tracking pixel which you can implement in mobile pages, emails or anywhere else. No JS required.

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