Pete Freitag Pete Freitag

Why no one visits your Website

web

Scott Heiferman wrote up 50 Reasons Why More People Aren't Using Your Website. It's a good reality check. Nobody wants to use your web site - but they will use it if it's fun, solves a problem, provides them with information, or if they are forced to.

Here are some excerpts from his list that I liked:

  • Because it solves a problem they don't have
  • Because nobody at work said they should use it
  • Because it doesn't save them a ton of time
  • Because it doesn't save lives or save the world
  • Because they've got jobs & kids & they're busy
  • Because they're scared of the computer
  • Because it says "tags" or "rss" and they feel stupid
  • Because they've never heard of flickr or delicious either
  • Because they just don't want to read what you want them to read

I think this list speaks to the fact that you need to be making your web sites as simple, and easy to use as possible. Because people are busy - they don't want to read, or figure out how it works.


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Why no one visits your Website was first published on March 31, 2006.

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Comments

Very good points Stuart! I agree you need focus, and you need to appeal to your target market not the mass public.

Lists like these I think are good for some people to realize, when they are building services that expect the user to do things without incentive.
by Pete Freitag on 03/31/2006 at 1:14:56 PM UTC
I thought about adding a tag cloud to my site for http://rubyonrailsblog.com - It might help, I noticed yours looks pretty good and lays out a lot of the newest tech features. I wasn't sure where to place it due to my layout but i like the idea! Serve a purpose rather than gabbing. ya that makes sense
by Benjamin on 04/11/2006 at 9:15:19 AM UTC