Pete Freitag Pete Freitag

Why no one visits your Website

Updated on November 17, 2023
By Pete Freitag

Scott Heiferman wrote up 50 Reasons Why More People Aren't Using Your Website (ironically the link no longer works). It's a good reality check. Nobody wants to use your web site - but they will use it if it's fun, solves a problem, provides them with information, or if they are forced to.

Here are some excerpts from his list that I liked:

  • Because it solves a problem they don't have
  • Because nobody at work said they should use it
  • Because it doesn't save them a ton of time
  • Because it doesn't save lives or save the world
  • Because they've got jobs & kids & they're busy
  • Because they're scared of the computer
  • Because it says "tags" or "rss" and they feel stupid
  • Because they've never heard of flickr or delicious either
  • Because they just don't want to read what you want them to read

I think this list speaks to the fact that you need to be making your web sites as simple, and easy to use as possible. Because people are busy - they don't want to read, or figure out how it works.

web simplicity simple

Why no one visits your Website was first published on March 31, 2006.

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