Pete Freitag Pete Freitag

The Genius of iPod Pricing

Updated on November 16, 2023
By Pete Freitag

Who ever came up with the pricing on the iPod models is a genius. I was talking to a friend yesterday who was shopping for iPods. He was saying how he has no idea which model to get, because the next model up always offers more storage with a better price/storage ratio. And for just $50 more you can usually double your storage, or come close to it.

Take a look at the price per GB on the different models:

ModelPricePrice per GB
iPod Shuffle 512MB$100$200
iPod Shuffle 1GB$150$150
iPod Mini 4GB$200$50
iPod Mini 6GB$250$41.67
iPod 20GB$300$15
iPod 30GB$350$11.67
iPod Photo 60GB$450$7.50

Here's a graph:

ipod price chart

The reason this pricing is genius, is because you can start out thinking you want a $100 ipod shuffle, and then you can logically justify going with the 60GB iPod photo (if your thinking about price/gb)

I told my friend the mini is probably a good bet for him, he is probably going to use it for the gym, and for driving most. I have a 15GB iPod and I only have only put about 8GB worth of songs on there, even though I have a lot of music, I don't need, or want it all on my ipod, I just keep music I listen to often on there.

How full is your iPod?

ipod music mp3 marketing

The Genius of iPod Pricing was first published on March 31, 2005.

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I have a 15 gig too and mine is so full that I have to remove songs just to add one. Currently, I have a whopping 556kb free on mine.
by Brian Rinaldi on 03/31/2005 at 11:41:42 AM UTC
I have a 40GB ipod, but it only holds about 7k of my 18k songs on it.
by Rob Brooks-Bilson on 03/31/2005 at 11:58:28 AM UTC
Dude, I have an iPod Shuffle and I think it's the most awesome thing ever. I don't even notice that it doesn't have a screen, I have my playlist practically memorized. Flash means I can wack it around all the time with out fear of crashing the hard disk. It's about time Apple entered the Flash market anyway.
by Alex Nguyen on 04/27/2005 at 5:14:46 PM UTC
Id live to see a continuation of this chart through the generations of ipods along with the timeline of when the pricing changed.
by Brian Kenyon on 01/06/2011 at 4:17:47 PM UTC