Pete Freitag Pete Freitag

The Day After the Storm

Updated on November 17, 2023
By Pete Freitag

I refrained from posting about the merger yesterday, though I had some thoughts written up - I never got around to posting them. Lots of people have commented on the topic since, Jason Kottke has a good summary of some of the recent talk about the merger.

One thing to keep in mind is that this deal is pending regulatory, and shareholder approval. Though I have read many articles that say that Adobe's Acquisition will create a monopoly in the design tool industry.

Many speculate that there will be layoffs, and products cut from the deal:

From the survey of all the commentary out there, the general feeling seems to be that Photoshop will kill Fireworks, Illustrator will kill Freehand, and Dreamweaver will kill GoLive. This seems to be confirmed by Adobe CEO Bruce Chizen's thoughts in a statement about the deal (zdnet).

Tim Bray Director of Web Technologies at Sun even speculates that Flash will be cut:

If youre hitching your career to Flash, it might be a good time to look at alternatives. Why's that? Because, near as I can tell, Macromedia has never made any serious money with Flash. They've accomplished one of the great, heroic, marketing coups of all time, getting the plug-in onto substantially every desktop on the planet; and this bought them, uh, what exactly? They sell authoring tools, but seriously, how many Flash designers does the world need? Anyhow, most of the good things you can do with Flash, you can do about as well with DHTML (oops that's called AJAX now) and your back button still works.

I think Macromedia makes most of its money from Flash, so I don't think that they will be cutting it anytime soon.

What I don't see outside of the ColdFusion community is speculation about what might happen with Macromedia's server side products. I think/hope that ColdFusion is a profitable product for Macromedia and as long as that stays true it should stick around for years. And if not, there is always BlueDragon ;)

Kottke also points out that there are lots of Macromedia bloggers, and not one Adobe blogger. Mike Chambers said that one of the reasons Adobe was interested in Macromedia was for their open culture so hopefully that means Adobe wants to continue supporting employee bloggers.

Jeremy Allaire shared some thoughts on the merger with

Macromedia lost the enterprise publishing race to Adobe, and Adobe lost it with the Web publishing community. So the deal combines the best of both worlds... It gives Macromedia a huge sales channel, especially on the enterprise side. This will probably make the channels as strong as say Microsoft has...

One thing is for sure - there is no shortage of ways to combine the words Macromedia and Adobe into a conjunction!

macromedia adobe merger allaire

The Day After the Storm was first published on April 19, 2005.

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The PR-speak calls this a "merger" but this is a straight acquisition. Macromedia also thought they "merged" with Allaire (uh-huh).

I can't see Photoshop really killing Fireworks as they are fairly different tools. Fireworks is much more web-oriented while Photoshop is a very serious (and expensive) editor and many people use it for other purposes. I think the more interesting decision will be Imageready vs. Fireworks.

My fear is for the server side products. Let's hope that if they decide to stop supporting them, that they will spin off the products into a new-Allaire and let them continue on that way.
by Brian G on 04/19/2005 at 12:30:22 PM UTC
I'm fairly certain ColdFusion will continue to live on. What I'm not as certain about, though, is JRun. I think it's going to be harder and harder for Adobe to justify developing what amounts to a commodity server when they could just as easily leverage something like JBoss. Only time will tell!
by Rob Brooks-Bilson on 04/19/2005 at 1:11:47 PM UTC
Yeah I agree with you Rob. One of the things I was going to post about, is how JRun has been pretty much ignored by Macromedia, and I wouldn't be suprised if Adobe gave it the Axe. JRun 4 was released in 2002!
by Pete Freitag on 04/19/2005 at 1:22:28 PM UTC
Tim Bray is full of FUD
by Patrick Whittingham on 04/19/2005 at 1:42:17 PM UTC