You may remember last year I posted about Freitag ® bags a company in Switzerland that makes messenger bags, ipod sleves, wallets, and more out of recycled stuff (vinyl truck tarps, seatbelts, and bicycle inner-tubes).

Here's a great example showing that it takes more than just a higher PageRank to be the #1 result in google for a given query. If you do a search for freitag on Google, you will notice that freitag.ch (the guys that make Freitag Bags, page rank of 4) beats my blog petefreitag.com (page rank of 7).

It's always interesting to see what other people that have the same last name as you are doing. Its even more interesting if they are doing something cool, and in my case I can point to some Freitag brothers (Daniel & Markus) that are doing something pretty cool in Switzerland.