Speaking a CFUNITED 2005

June 23, 2005
misc

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I have been asked to speak at CFUNITED Conference rather last minute on Advanced SEO - Beyond Meta Tags, and Search Engine Safe URL's.

So it will be fun to attend the best coldfusion conference out there this year. I am looking forward to meeting some of my blog readers, and colleagues that I have not yet met, and catching up with those I have. I also plan on attending the Blog readers and writers BOF.

So - Advanced SEO, eh?

Search Engine Optimization (SEO) has some bad PR (no pun intended). It is considered by some a black art, Simeon Bateman says:

"I consider SEO a black art that should only be talked about on stormy nights while people dance around the fire."

I think there are two sides to SEO, and to use a parlance that geeks can relate to lets call them the Dark Side, and the Light Side. My talk will be about the Light Side, which is more commonly called Organic SEO.

We will however discuss the dark side because lots of legitimate web sites suffer from penalties because they are doing something that a search engine may interpret as dark. One very common example of this is the duplicate content penalty.

The bottom line is: if you know a little bit about how search engines work, and how they penalize you - you can do pretty well.



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know of any good resources/links about creating "Friendly URL's" using IIS Rewrite and CFMX? /just curious
forgetfoo - I typically use apache's mod_rewrite, but if your looking for this type of technique: http://www.petefreitag.com/item/96.cfm I think the syntax would be similar on iis. Creating basic article rules are pretty easy too: /article/([0-9]+) /article.cfm?id=$1
thanks pete, looking to implement some of those "Friendly URL's" on my site, but just trying to figure out the best way to go about it... and i suck at RegEx (doh!) really like the Tag feature, too, and would really like to do that as well.... just been reading around looking for good links/recommendations, etc..
Hey Pete. Sitting in your preso right now. GOOD JOB! Can you post your preso for download somewhere??

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